Neugelb is a service-design studio with offices in Berlin and Frankfurt, founded in 2016 as a daughter of Commerzbank. Company’s vision is to develop user-friendly solutions for the ongoing digital culture change - independently, human-centered and curiously. Its interdisciplinary teams works and thrives through Design Thinking processes. Not only do they design digital products for real needs but also they exceed expectations.
Streamlined app tracking boosted cross-functional team creativity, also, external and internal stakeholders became more data driven with clear dashboards and insights.
Joining Neugelb, I led analytics for Commerzbank's payment app, tasked with streamlining processes to accelerate feature launches. Ensuring robust app performance reporting and stakeholder management were critical. Meeting internal demands for data-driven optimisations across HR, QA, and Development involved providing tailored reports. Restructuring the Data team posed challenges in developing strategy and onboarding new members.
I engaged early in feature creation, building rapport with all team members, particularly app developers, to ensure timely tracking for the cross-functional team. Reorganising collaboration aimed to streamline communication and foster optimisation efforts. I conducted process mining to map main process steps, identify bottlenecks, and drive internal data-driven initiatives. I revamped the Data team by developing an appealing strategy, co-creating best practices documentation, and mentoring new team members.
In a 30-minute call, we’ll nail down your goals and define the next steps.
You’ll fill out a consulting brief, which I’ll analyse to identify the immediate action points for optimising your business.
In this two-hour meeting, we’ll identify your key challenges and devise a short-term strategy to tackle them.
I’ll map out your process ‘as-is’ versus how it can be optimised, defining gaps and points of growth.
I will motivate your executives and decision-makers to collaborate, elevate unheard voices, and align optimisation efforts with wider company goals.
This is when we turn our vision into reality through 1:1 sessions, process audits, workshops, and more. I’ll be empowering your team to follow through at every step of the way (and following up a couple of months after we finish).
