Delivery Hero is a German multinational online food ordering and food delivery company based in Berlin, Germany. Founded in 2011, the company operates in 70+ countries internationally in Europe, Asia, Africa, Latin and South America, and the Middle East, and partners with 500,000+ restaurants. Delivery Hero has increasingly branched out beyond food delivery, and is a leading player in the emerging category of quick commerce, which delivers small batch orders in under an hour.
Shifting stakeholders’ focus to daily dynamics prevented revenue losses, and creation of adtech reporting universe let top-management observe the full revenue picture.
Four months into my tenure at Delivery Hero, I joined the expanding AdTech team to construct an analytics and reporting infrastructure tailored for consumption by management and business teams. The primary challenge was to enhance data quality and establish superior reporting standards, ensuring a polished look and feel. Monthly KPI behavior communication resulted in overlooked data issues impacting billing and causing revenue declines. Additionally, new AdTech products suffered from inadequate data processes and delayed reporting, exacerbated by the absence of onboarding documentation and data guidelines.
Upon starting, I implemented comprehensive daily reporting for key products, enabling pattern observation and informing the development of daily alerting. Initially, I managed and continuously enhanced these processes, later training analysts to ensure agile responses as product complexity increased. Maintaining high quality was crucial, given management's close scrutiny of alerts and reports. Collaborating with Engineering, I optimised the creation of curated data tables to swiftly meet management's reporting needs. I also authored detailed documentation outlining alerting protocols, management reporting requirements, and standards for data quality to uphold rigorous analyst performance standards.
In a 30-minute call, we’ll nail down your goals and define the next steps.
You’ll fill out a consulting brief, which I’ll analyse to identify the immediate action points for optimising your business.
In this two-hour meeting, we’ll identify your key challenges and devise a short-term strategy to tackle them.
I’ll map out your process ‘as-is’ versus how it can be optimised, defining gaps and points of growth.
I will motivate your executives and decision-makers to collaborate, elevate unheard voices, and align optimisation efforts with wider company goals.
This is when we turn our vision into reality through 1:1 sessions, process audits, workshops, and more. I’ll be empowering your team to follow through at every step of the way (and following up a couple of months after we finish).
