Billie

Significantly optimised customer acquisition and onboarding times. Improved customer conversion. Created and documented new business processes covering the entire customer life cycle.
4x
customer onboarding acceleration
1%
max default rate
2x
conversion rate increase
100%
automated invoice approval

Company

Billie is the Buy Now, Pay Later Berlin-based fintech company, that allows business buyers to purchase goods now and flexibly defer payment to a time that suits their individual needs best––whether they shop online, in-store, via phone or email. At the same time, merchants get paid upfront while benefiting from full payment default risk protection as well as higher conversion rates and basket sizes in their checkout.

Building business processes early on and fostering communication between the teams lead to significant customer satisfaction increase keeping high portfolio quality.

Challenge

When I joined as a Risk Operations Manager in 2017, I faced a highly manual customer lifecycle process encompassing acquisition, onboarding, compliance, financing approval, and debt collection. Communication gaps between Sales, Marketing, and Risk hindered efficient operations, relying heavily on CEO and COO involvement for feedback loops. This setup led to delays in customer acquisition and financing, lacked transparency in decision-making, and hindered scalability. Key challenges included fostering collaboration among teams to enhance onboarding and financing experiences, ensuring compliance with external regulations for customer acquisition, streamlining and scaling financing approvals, documenting policies and procedural guides for growing teams, and implementing effective training programs on processes and best practices.

Action

I provided the Sales team with comprehensive checklists for customer calls to ensure sufficient data collection and customised Salesforce for a transparent onboarding flow. I led the online onboarding process expansion with Product, automating necessary steps, and collaborated with Marketing to set clear customer expectations. Regular catch-ups with Tech led to immediate implementation of smaller optimisation solutions and integration of larger initiatives into product planning. Additionally, I worked with the Data team to add crucial data points, create dashboards for key metrics, and improve data models for precise customer behaviour prediction.

Results

  • 3x acceleration in customer acquisition and onboarding (drop from 7-8 to 2-3 working days);
  • 2x customer conversion growth and increase in customer satisfaction;
  • steady monthly 50% revenue increase due to Risk process optimisation and customer quality increase (default rate under 1%);
  • 100% automation of invoice approval and compliance processes;
  • 100% in-house processing of debt collection and default cases.
Join my newsletter
Get business optimisation tips direct to your inbox! No spam. Just the good stuff.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Explore other cases

explore

One process to rule them all

Intro call

In a 30-minute call, we’ll nail down your goals and define the next steps.

The brief

You’ll fill out a consulting brief, which I’ll analyse to identify the immediate action points for optimising your business.

Consultation

In this two-hour meeting, we’ll identify your key challenges and devise a short-term strategy to tackle them.

Process audit

I’ll map out your process ‘as-is’ versus how it can be optimised, defining gaps and points of growth.

Workshop

I will motivate your executives and decision-makers to collaborate, elevate unheard voices, and align optimisation efforts with wider company goals.

Optimisation project

This is when we turn our vision into reality through 1:1 sessions, process audits, workshops, and more. I’ll be empowering your team to follow through at every step of the way (and following up a couple of months after we finish).

Learn more!

You’ll find the most frequently asked questions below. For additional information, don't hesitate to reach out!
What companies do you work with?

I help tech teams of up to 150 people, including entire companies or individual departments, that want to accelerate their growth and need help building efficient processes to achieve that.

What teams do you support?

I usually work closely with Data, Product, Sales, Marketing, Tech and Operations teams to identify lapses in communication and bottlenecks.

What are your usual cases?

I assist companies with sorting out:
- Low customer conversion rates;
- Long acquisition times;
- Delayed product launches;
- Decreased customer satisfaction;
- Inefficient communication between tech and customer-facing teams.

What results can I expect?

My clients start saving up to 50% of their resources with short-term optimisation strategies, accelerating their growth up to 3x after a thorough process audit and implementing a detailed optimisation strategy.